New Report from POM Marketing – Why Most Marketers Feel Stressed Out
In this article, you’ll discover:
- Why most B2B marketers feel under pressure.
- The big disconnect between expectations and real resources.
- How AI is being used without a clear plan.
- Why this is a wake-up call for business leaders.
Ever feel like you’re being asked to do more with less? If you’re working in B2B marketing, you are definitely not alone.
A new report from POM Marketing just confirmed what many in the industry have been feeling: marketers are under pressure. The study, “Marketing Under Pressure,” found that a massive 69 percent of marketers see a major gap between what their bosses expect and the resources they are actually given.
The Big Squeeze: Expectations vs. Reality
The report, which surveyed over 100 B2B marketing professionals, shows teams are stretched thin. Leadership wants big results, but marketers say they aren’t getting the budget, staff, or time needed to get the job done.
This creates a vicious cycle. Because they are so stretched, only 29 percent of marketers feel “very confident” they can even prove their work is paying off. And when you can’t clearly show your ROI (return on investment), it’s hard to ask for a bigger budget.
AI is Here, But Where’s the Map?
So, what about AI? We hear about it everywhere.
The report found that while 79 percent of marketers see AI’s impact, many are using it without a clear plan. It’s like having a fast car but no GPS. Teams are running into problems because they don’t have a strategy or the in-house expertise to use it well.
A “Wake-Up Call” for Leaders
Kathy Floam-Greenspan, the Founder of POM Marketing, says these findings are a “wake-up call for the C-suite, not just marketers.”
She notes, “Profitability rides on marketing performance. When teams are underresourced, the entire organization’s ability to generate leads, drive sales, and grow revenue is at risk.”
In short, this isn’t just a marketing problem; it’s a business problem. The report makes it clear that marketers are caught between high expectations and tight resources, and it might be time for companies to take a closer look at what their teams need to win.
