Kinsta adds free protection to all WordPress plans

In this article, you’ll discover:

• How Kinsta offers free protection against harmful bots on all plans.
• Why massive bot traffic hurts your website speed and raises costs.
• The easiest way to block fake traffic without paying extra money.
• How to use the new tool without needing technical help.

Running a website today means dealing with a lot of fake traffic. In fact, more than half of all web traffic comes from bots, and AI activity has grown a lot in the past year. This can slow down your site and cost you extra money. But now, Kinsta has a great fix for this. They just added a new tool to stop bad traffic, and it is totally free for all their users.

Roger Williams, a Kinsta community manager, explains why this matters. “Customers are telling us that their analytics look fine, but their server costs keep climbing,” he shared. “Bot traffic was driving it, and they had no good way to act without calling support or paying for another tool. Bot Protection puts that control directly in MyKinsta.”

Daniel Pataki, the company CTO, also points out how tricky this can be. “Most bot management advice boils down to ‘block everything’ or ‘leave it alone’. Neither works at scale,” Pataki said. “Block too aggressively and you hurt your search visibility. Do nothing, and bots are consuming server resources on endpoints that will never convert. We built Bot Protection so site owners can make that call themselves at the environment level, without needing an engineer to do it. We handle the safe traffic automatically, so your plugins and automations keep working no matter what protection level you’re running.”

Why bad bots hurt your site

When bots visit your WordPress site, they eat up your server resources. This is a massive problem for pages like shopping carts that cannot be saved for quick loading. One single bot even made 550 million requests in just 30 days! Because of all this fake traffic, your data gets messed up. You cannot trust your website analytics to make smart choices about spending and growing your business.

What the new tool does

Kinsta built this helpful feature right into their MyKinsta dashboard. It gives you full control over who gets to visit your site. Here is what you can easily do:

• Choose from four protection levels to stop bad bots or ask them to prove they are human.
• Turn on a switch to block AI crawlers from looking at your site.
• Use a special lockdown mode to keep your site online for real people during an attack.
• Check a helpful screen to see exactly what kind of bots are visiting and what is being blocked.

Simple and easy to use

The best part is that you do not need an IT team to use this. You can change your settings all by yourself without writing a support ticket. Good bots like Google are always allowed through safely. While other hosting companies charge extra money to keep bots away, Kinsta includes this on every plan for free. It is a smart way to keep your site fast, safe, and focused on real human visitors.