Solsten Launches StartEngine Campaign to Bring Human Psychology to AI

In this article, you’ll discover:

• How Solsten uses human psychology to make AI less robotic and more empathetic.
• The massive data advantage Solsten built by analyzing over 1.5 million profiles in the gaming industry.
• Why major brands like LEGO and Sony already trust this technology to boost engagement.
• Details on the new StartEngine campaign that lets anyone invest in the future of AI for as little as $300.
• The exclusive perks available for early investors, including product access and bonus discounts.

We have all been there. You are chatting with a customer service bot, or reading a product recommendation, and it just feels… off. It’s robotic. It’s generic. It feels like the machine is guessing, rather than actually understanding you.

That is because, for the most part, it is.

Current AI is brilliant at predicting the next word in a sentence, but it is often terrible at understanding the human being reading it. That is the gap Solsten is here to close. And as of Tuesday, December 9, they are inviting the public to join them.

The Missing Piece

Solsten, a Minneapolis-based tech leader, has officially opened its doors to everyday investors via a StartEngine crowdfunding campaign. Their mission is simple but ambitious: to move AI past simple automation and into the realm of true empathy.

Most AI models are trained on scraped data, internet comments, clicks, and browsing history. That tells you what someone did. But it doesn’t tell you why they did it.

Solsten takes a different approach. They have built the world’s largest first-party psychological dataset. We are talking about deep insights from 1.5 million direct assessments and behavioral data from over 100 million users. This isn’t just guesswork; it is the “Human Context Layer” that helps technology understand motivation, values, and personality.

Battle-Tested by Giants

This isn’t a pipe dream. Solsten’s technology is already trusted by some of the biggest names in the business. Global brands like LEGO, Sony, and Meta use Solsten to ensure their digital experiences resonate with real people.

The company started in the gaming industry, a place where players make authentic choices that reveal who they truly are. As CEO Joe Schaeppi puts it, games are a “living laboratory” for human cognition. By analyzing how people play, Solsten learned to predict what they value.

The results speak for themselves. Clients using their insights have reported up to a 3x increase in conversion rates. Now, Solsten is taking that same powerful engine and applying it to the broader world of AI with their new product, Elaris, and the Human Context API.

Owning a Piece of the Future

For the first time, you don’t need to be a venture capitalist to invest in this technology. Solsten is raising capital under Regulation Crowdfunding, meaning anyone can invest as little as $300.

They are doing this to expand their reach and empower more creators to build human-centered digital experiences. The campaign went live at 9:00 AM EST on December 9, 2025.

For those who jump in early, there are perks. Investors who commit within the first two weeks can unlock bonus discounts and free access to Elaris Pro subscriptions. It is a chance to not just back the company, but to use the tools that are shaping the future of digital interaction.

Why This Matters

We are living in a world flooded with artificial content. The next big breakthrough won’t be more AI; it will be better AI.

Recent studies show that 69% of people want AI interactions to feel less robotic. We crave connection, not just calculation. Solsten is betting that the future belongs to technology that respects our values and understands our needs.

If you have ever wanted to invest in a future where technology adapts to us, rather than us adapting to it, this might be the opportunity you have been waiting for.