How Spider Labs Stops Bad Bots for Good
In this article, you’ll discover:
- How a team of physics graduates solved a huge marketing problem.
- The reason why Spider Labs tripled their revenue since 2021.
- Why a culture of fairness helps them hire the best people.
- Real examples of how they stop bad bots and save money.
We often hear that the economy in Japan is moving kind of slow these days. It feels like things have been paused for a long time. But there is one company in Tokyo that is breaking that trend. They are moving very fast and making a lot of noise.
That company is Spider Labs. They just announced some big news. Since 2021 they have nearly tripled their revenue. That is a huge jump. While others are stuck they are growing. They were even picked for a special government program called J-Startup in 2023. Now they are looking to join the stock market with an IPO.
Using Science to Fix Ads
You might think an ad company is run by marketing people. But Spider Labs is different. They started back in 2011 with a team of physics graduates. Instead of just looking at ads they looked at hard data.
They saw that fake clicks were not just annoying. They were a math problem. They treated ad fraud like a data glitch that needed to be fixed.

This is a fresh way to look at things. The founder Satoko Ohtsuki believes this clear thinking is why they win. She says it is not just about code. It is about how you treat people too.
“Sustainable performance depends on clarity, trust, and fair treatment,” Satoko says. “We are proving that a Japanese company can be agile, diverse, and scientifically rigorous on the global stage.”
Catching the Cheaters

Because they used science they built a tool called Spider AF. It is really good at finding bad bots. These are the fake users that click on ads and waste your money.
Other tools might miss these attacks. But Spider Labs uses their special math to spot them. It works so well that more than six hundred companies now use it. They trust Spider Labs to keep their digital investments safe.
A New Way to Work
Work culture in Japan is famous for being strict. But Spider Labs does not follow those old rules. They believe in being fair.
They use a “People-First” style. This helps them attract the best engineers from all over the world. They have teams in Tokyo and Portugal working together. This means they are awake and working for 24 hours a day. It is a global team that moves fast.
Real Results for Real People

All this science and teamwork leads to real wins. It is not just talk. One client in Europe saw a 90 percent drop in invalid clicks after using their tool. That saves a lot of cash.
Another big candy brand had a problem with fake orders. People were buying candy just to resell it. Spider Labs helped stop that too.
Now they are building even more tools like SiteScan. This helps businesses find risks before they become expensive problems. Spider Labs is proving that you can come from Japan and still lead the world. They are building a company based on trust and real science.
