How 9 STRAP Scored an $800k Shark Tank Deal

In this article, you’ll discover:

• How 9 STRAP landed a huge investment deal from four different Sharks.
• Why this patented training tool gives players instant results.
• How the design helps athletes in baseball, golf, and pickleball.
• The real story behind their 60,000 happy customers.

Getting a deal on Shark Tank is hard. Getting four different investors to team up for an $800,000 investment is almost unheard of. But that is exactly what happened for a new sports brand called 9 STRAP.

Founders Ryan and Alyson Vaughn walked onto the stage and walked away with a historic Season 17 partnership. Let us take a look at how they pulled off this massive win and what it means for the company.

The Winning Moment in the Tank

The pitch was a huge success. But what exactly made Daniel Lubetzky, Rashaun Williams, Kevin O’Leary, and Kendra Scott want to invest their own money? According to the founders, it came down to a mix of good numbers and a great story.

“They saw the reaction on Rashaun’s face when first swinging the bat, the financials were extremely strong, and I think they loved who Alyson and I were… the journey, the story, the hustle,” said Ryan Vaughn.

A Training Tool That Actually Works

The sports market is full of gadgets. The biggest challenge for 9 STRAP was proving they were not just another gimmick. They achieved this by offering a full money-back guarantee. They can do this because the tool gives players immediate results.

The patented design locks an athlete’s hands in a proper palm up and palm down position. This fixes common swing flaws and stops players from rolling over the bat. It also helps prevent common sports injuries from bad form. You do not have to wait weeks to see a change. The difference is clear on the very first swing.

From Baseball to the Golf Course

Ryan grew up in a baseball town in Yucaipa, California. He built the product to help baseball and softball players hit better. But it turns out, the design helps with other sports too.

For golf, keeping the hands locked helps keep the club head square. This reduces annoying slicing and adds serious distance to a drive. It is even a great training tool for tennis and pickleball. It teaches players how to hit a proper two-hand backhand instead of a weak one-arm swing.

More Than 60,000 Happy Customers

Today, the company has over 60,000 loyal users. From young athletes to busy coaches and parents, word of mouth has been huge. People love the simple design and the fast performance benefits.

“Stepping into the Tank was an incredible experience, and we’re beyond grateful to partner with this group of Sharks. Each brings a unique perspective across consumer, retail, brand-building, and scaling businesses, which will be invaluable as we enter our next phase of growth,” said Ryan Vaughn.

What is Next for 9 STRAP?

With a new $800,000 deal and four smart partners on board, the future looks bright. The next step is adding more business structure to support their fast growth. This means boosting marketing, finance, and customer service.

Right now, you can find their gear online for $40 to $115. Soon, they plan to expand into new sports and hit more retail stores. If their time on the show is any clue, this is just the beginning for their growing brand.