How IntouchCX Won a Top AI Award for Better Customer Care

In this article, you’ll discover:

• Why IntouchCX won a top prize for artificial intelligence.
• How Superpunch acts as a smart coach for support teams.
• The way real-time practice leads to faster readiness for workers.
• Why businesses are seeing better results with unified systems.

When you reach out to a company for help, you want quick answers and friendly service. IntouchCX is making sure that happens by using smart technology to train their teams. They recently took home a big prize at the 2026 AI Excellence Awards. Their platforms, Superpunch and Superpunch Roleplay, won top honors for making customer care much better.

Praise for Smart Tools

The team behind this project is thrilled about the win. Jason Rosser is a top leader at IntouchCX, and he shared his thoughts on this success early on.

“We are honored to be recognized in the 2026 Artificial Intelligence Excellence Awards for our work in Superpunch,” said Rosser. “We are redefining how teams prepare for real customer interactions through AI-powered roleplay, enabling agents to practice, get real-time feedback, and improve in live simulated environments before engaging with customers. This drives faster readiness, higher quality conversations, and measurable performance gains at scale.”

Russ Fordyce, the Chief Recognition Officer at the Business Intelligence Group, also had high praise for their hard work.

“AI has arrived! 2026 is about execution, accountability, and results,” Fordyce said. “IntouchCX stood out because its work in the Agentic AI category reflects where the market is headed: practical AI that solves real problems, earns trust, and delivers measurable value. This recognition highlights a team that is not just participating in the AI shift, but helping define what meaningful progress looks like.”

What is Superpunch?

Superpunch and its Roleplay feature act like a smart coach for support workers. Before an employee ever talks to a real customer, they practice with a computer program. This program acts like a customer with a problem. The system gives the worker instant tips and helps them learn the best way to respond right away. Because of this extra practice, workers feel highly confident and ready to fix any issue.

Getting Great Results

This new setup replaces older and slower ways of teaching employees. Instead of using confusing tools and messy files, businesses now have one unified system. It tracks how people are doing, improves their skills, and makes the whole support team run smoother. This means happier customers and long-term business success.

A Focus on Real Help

IntouchCX has been helping global brands for 25 years. They know exactly what it takes to build tools that work in the real world. They are not just testing out new tech for fun. They use practical programs to solve the daily challenges that big companies face. Their main goal is to blend clever software with a human touch to create better experiences for everyone.