Assembly Unifies APAC Network Under Single Brand Identity

In this article, you’ll discover:

• How Assembly is uniting its APAC network under one single brand.
• Why this change simplifies things for clients across Asia.
• The role of new AI tools in driving better results.
• Details on the strategic partnership with ADK Japan.

I love it when companies make things simple. That is exactly what is happening with Assembly right now. After they bought ADK Global last year, they decided to unite all their Asia offices under one brand. It is a smart move that helps clients get everything they need in one place without the hassle.

One Brand for Asia

Starting this January, offices in places like China, Singapore, India, and Australia will all operate as Assembly. Before this, they had different names, but now they are one big team.

I find this really interesting because it makes things easier. Instead of dealing with many different agencies, brands get one partner. Local teams are staying in place, so the people who know the local market best are still there to help.

What Leadership Says

It is important to hear from the people running the show. Richard Brosgill, the APAC CEO at Assembly, explained why this matters.

“The real impact begins now,” Brosgill said. “With one brand, one platform, and one connected data ecosystem, we can turn deep audience and creative insight into brand performance at scale. Asia’s most ambitious brands want speed, simplicity, and work that truly moves people. This model gives them all three.”

Rick Acampora, the Global CEO, also shared his excitement about the change.

“APAC is shaping the future of brand performance and is equipped with the talent and technology to unite creativity, media, commerce and data as one,” Acampora noted. “This is not just integration; it marks the beginning of an evolution in how we do business.”

Powered by AI

This is the part that really grabs my attention as a tech enthusiast. Assembly isn’t just changing signs on the door. They are bringing their cool AI tools to these new markets.

They have something called the STAGE AI Experience Engine. Over the next year, they will roll this out to help with things like marketing intelligence and real-time updates. It connects creative ideas with data to get better results. It is like having a super-powered assistant that helps brands grow faster.

Partners in Japan

Assembly is also keeping a strong link with Japan. They have a partnership with ADK Japan. This connects creative leaders in Japan with Assembly’s global data.

It opens doors for Japanese brands that want to go global. It also helps international brands that want to succeed in Japan. By working together, they can make marketing that fits the culture perfectly.

A Unified Future

This change marks a fresh start for the network in Asia. By combining strategy, creative work, and data, Assembly is building a model focused on growth. For entrepreneurs and investors watching the ad world, this is a development worth watching. It shows how technology and clear branding can work together to build something stronger.