Wyzly Makes Kids Earn Screen Time by Learning

In this article, you’ll discover:

• How a 7-year-old’s idea solved the screen time battle for her family.
• Why Wyzly is a “learn-to-earn” platform, not just another blocker app.
• The investor strategy behind backing a solution to a $200B+ broken market.
• How data shows screen time is the number one concern for modern parents.
• The plan to make Wyzly a household name using celebrity partnerships.

If you’re a parent, you probably know “the battle.” It’s that daily struggle over screen time. Your child begs for just ten more minutes, while you plead with them to read a book, finish their homework, or do literally anything else. It often ends in fights, frustration, and a lot of parental guilt.

But what if that whole fight just… disappeared? What if your child could earn their screen time by learning first?

That’s the simple, powerful idea behind Wyzly, a new “learn-to-earn” app. It has just landed a strategic investment from The Adler Fund, a private equity firm known for backing technologies that redefine entire industries.

A 7-Year-Old’s Idea Sparks a Change

The idea for Wyzly didn’t come from a boardroom. It came from a 7-year-old girl named Isla, who is now 10 and the official President of Wyzly.

Her father, Adam Adler, founder of The Adler Fund, was living through the daily screen time battle. “Every night was a battlefield,” Adler recalls. He’d try to bargain with his daughter to learn something before getting the device, but he says, “I always lost.”

Then one day, Isla flipped the script. “What if I could earn more time by doing those things first?”

That was the lightbulb moment. Adler, with over 20 years of experience in private equity, realized his daughter had just solved a problem every parent faces. He saw a massive gap in the market, where every other app was built to “block, lock, and ban,” feeling like punishment for kids. Isla’s idea was about empowerment.

Not Just Another Blocker App

Wyzly is not another parental control app that just locks a phone. Instead, it acts as a friendly gatekeeper. Kids are greeted by the “Wyzly Bunny” and must answer educational questions to earn “Golden Keys.” These keys unlock access to their favorite apps.

The best part? The questions are custom-tailored to the child’s age, grade, and even their specific school district’s curriculum. This ensures the learning is relevant to what they’re doing in school, covering math, reading, science, and more.

This isn’t just a simple quiz. The app uses hyper-intelligent AI to create questions. This means it understands what your child is familiar with from their specific school, making the learning feel helpful, not like a random test.

It turns a source of conflict into a win-win. Kids feel empowered by earning their time, and parents are thrilled that screen time now starts with learning. Early results show a 90% reduction in family fights over screens.

An Investor’s Strategy: “Backing the Fix”

This investment was more than three years in the making and perfectly fits The Adler Fund’s core philosophy: find a real-world problem and back the founders who have lived the pain and built the fix.

“We didn’t just invest in a product; we invested in a movement that changes the way families think about technology,” said Adam Adler, Founder and Managing Partner of The Adler Fund. “This is one of the most important parenting tools of our time.”

For The Adler Fund, Wyzly isn’t just a bet on a cool app. It’s a strategic investment in a family-led revolution to fix a massive, broken market. It’s a tool that addresses a huge pain point, and that signals massive scalability.

Adler notes that the fund saw product-market fit (a fancy term for ‘people loved it immediately’) within the first few weeks of launching. This wasn’t just a small bet; it was a move to fix what Adler calls a “$200B+ broken market.” It’s about funding a real-world, disruptive solution.

The Plan for Big Growth

Adam Adler is no stranger to building globally recognized brands. Through a prior fund investment, Fuse Science, he led high-profile endorsement partnerships with icons like Tiger Woods, Daymond John, and David Ortiz, growing that company’s market cap from $500K to over $100M in under three years.

He plans to use a similar playbook for Wyzly. Starting in Q1 2026, a nationwide influencer rollout is planned, featuring parent-celebrities who can authentically share the app’s value. The goal is to make Wyzly a household name and the go-to solution for “smart parenting.”

Why This Matters Right Now

The timing for Wyzly could not be better. A recent poll from C.S. Mott Children’s Hospital showed that parents’ number one concern is their children’s screen time. This worry isn’t just a feeling; it’s backed by data.

Studies show that 60% of U.S. parents report feeling overwhelmed by these daily screen battles. After the pandemic, 84% of families saw screen dependency explode, leading to a “digital detox backlash” where parents are actively looking for better tools than just simple blockers.

Wyzly tackles this problem head-on. It’s an antidote to the stats linking 3+ hours of daily screens to a 2.3x higher risk of ADHD-like symptoms and 65% drops in attention. It transforms “zombie time” into skill time.

It gives parents control and peace of mind, all while making learning fun and rewarding for kids. It’s a complete shift from fighting over screens to making them a productive part of the day.

Wyzly is now available in the Apple App Store. To learn more about the learn-to-earn platform, you can visit wyzly.app.