Why Real Estate Companies Test AI but Wait to Use It
In this article, you’ll discover:
- Why 45 percent of companies test AI tools but only 9 percent use them fully.
- The main reasons investors do not trust AI with big financial choices.
- How new tech helps workers instead of cutting job numbers across the board.
- Why messy data systems are the biggest roadblock to moving forward.
- The huge missed chance for using tech in large apartment buildings.
A recent report from Keyway shows a surprising trend in real estate. Companies are testing AI tools every day, but they are holding back on using them for real work. Even with all the excitement, making these programs a normal part of business is moving slowly. Let us explore the main reasons behind this delay.
The Big Test Phase
The report calls this the pilot paradox. Right now, 45 percent of firms are testing these tools. But only 9 percent use them across their whole business. Why the delay? It turns out that getting things ready is harder than it looks. Many companies have messy data systems that are not prepared for a big change. In fact, only 8 percent of businesses say their data is completely ready.
Trust is Hard to Build
When making big money choices, people want to feel very safe. The survey found that 44 percent of investment groups do not trust AI reports. Only 27 percent feel good about using it for finance decisions. Their biggest fears are made up facts, putting systems together, and keeping data private. These tools are great for everyday tasks, but they still need to earn trust for the big stuff.
Helpers Not Replacements
Here is some good news for workers. These programs are being used as helpers, not to take jobs away. A huge 91 percent of companies just want to work faster. Only 18 percent plan to cut their staff size. The clear goal is to make teams better, not smaller.
More Money for Tech
Even with these bumps, companies are opening their wallets. Over half plan to spend at least 20 percent more on these tools in the next two years. Plus, 58 percent expect to buy new software very soon.
Missing Out on Apartments
Different types of properties use tech differently. Right now, student housing leads the pack. Office buildings are doing the most testing. But large apartment buildings are falling behind. This means there is a massive open chance to use tech for renting and managing these homes.
Fixing the Data Problem

The biggest roadblock right now is messy information. Old systems and mixed up files make it hard for tech to work right. To win in the future, companies need to focus on fixing their data first.
The early tests are ending. Now it is time for companies to clean up their data and build real trust.

