Voodoo Acquires BeReal: A €500 Million Bet on Authentic Social Media
In a significant move within the tech industry, Voodoo has announced the acquisition of BeReal for a staggering €500 million. This acquisition marks a new chapter for BeReal, a social network renowned for its emphasis on authenticity and genuine interactions.
Revolutionizing Social Media with Authenticity
BeReal has carved out a niche in the social media landscape by encouraging users to share real, unfiltered experiences with their close friends. Founded in 2019, BeReal quickly gained popularity, especially among Gen Z, who sought an escape from the highly curated facades imposed by other platforms. Users receive a daily push notification prompting them to post whatever they are doing within a two-minute window, fostering a culture of spontaneity and genuine connection.
Voodoo’s Strategic Acquisition
The acquisition by Voodoo, a leading mobile apps and games publisher, is set to propel BeReal to new heights. With more than 7 billion downloads worldwide, Voodoo’s expertise and technological prowess will provide BeReal with the necessary tools to accelerate growth and enhance its platform. This acquisition also signifies Voodoo’s strategic move to diversify into consumer apps, building on their established success in mobile games.
Strengthening Global Presence
BeReal boasts over 40 million active users and has established itself as one of the most popular social platforms in the USA, Japan, and France. By joining forces with Voodoo, BeReal aims to leverage Voodoo’s extensive resources and expertise in product strategy, growth, and infrastructure to further its mission of fostering authentic connections.
Leadership and Integration
Aymeric Roffé, currently the CEO of Wizz, another Voodoo-owned social app, will take over as CEO of BeReal. The transition will see BeReal founder Alexis Barreyat remaining involved in the short term to ensure a smooth integration. This leadership change is expected to drive innovation and maintain the core values of BeReal while tapping into Voodoo’s proven track record of scaling mobile apps.
A New Growth Chapter
With Voodoo’s support, BeReal is now positioned at an inflection point in its development. The combined forces of Voodoo’s product development and marketing capabilities with BeReal’s loyal user base are expected to unlock significant synergies. Voodoo’s co-founder and CEO, Alexandre Yazdi, expressed his excitement about the acquisition, emphasizing the universal need for real, unfiltered social interactions.
The acquisition of BeReal by Voodoo is a testament to the growing demand for authenticity in social media. As the industry continues to evolve, the collaboration between Voodoo and BeReal is poised to set a new standard for genuine digital connections. With Voodoo’s investment and strategic guidance, BeReal is on track to become an iconic social network that stays true to its mission of creating an authentic world where users can connect with the people who matter most.
