Stop Performing: How Ohh My Brand Helps You Get Truly Seen

In this article, you’ll discover:

• Why personal branding isn’t about “performing.”
• How to find your authentic narrative instead of just impressing.
• Simple, practical exercises for visibility and credibility.
• What a “digital footprint audit” is and how to do it in 90 days.
• Why organic visibility (SEO) is more important than going viral.

Do you ever feel like you’re brilliant at what you do, but no one knows it? It’s a common feeling. In a world of filters and trends, it’s easy to feel pressure to perform. Many talented people believe that to get noticed, they need to put on a show, be louder, or become someone they’re not.

But what if personal branding isn’t about “performing” at all?

According to Bhavik Sarkhedi and Sahil Gandhi, the co-founders of Ohh My Brand, the biggest mistake people make is confusing branding with performing. Their new eBook, “Become Someone from No One”, is built on a different idea: stop trying to impress and start to express.

A ‘Storyteller’ and a ‘Brand Professor’

Bhavik and Sahil are a unique pair. Bhavik is the “doer” and “storyteller from within”, a writer who has always been on the side of experimenting and building voices from scratch. Sahil, known as the “Brand Professor”, is the strategist. He sees the structure behind the story and the psychology of why people pay attention.

Together, they run Ohh My Brand and Blushush globally. Their partnership proves their philosophy: great branding happens when real-world practice (the “doer”) meets smart strategy. They help people find their authentic narrative and then amplify it, arguing that personal branding has become a survival skill in today’s “attention economy.”

We sat down with the authors to go deeper into the practical ideas behind their new eBook.

A Conversation with Ohh My Brand’s Founders

Q: What was the key insight that inspired “Become Someone from No One”?

The idea came from countless real conversations I’ve had with people who are brilliant at what they do but invisible to the world. They don’t lack talent; they lack visibility.

Sahil, my co-author, comes from the strategy side. Together, we realized personal branding is no longer just a marketing exercise; it’s survival. This eBook is born out of real-world practice and philosophy coming together. “Become Someone from No One” doesn’t tell you to shout louder, but it shows you how to speak truth in a noisy room.

Q: You focus on visibility, communication, and credibility. Can you share a practical exercise for each?

This is really Sahil’s playground. For visibility, we both agree on a simple but tough exercise: write one honest story about your week and post it. No perfection, no polish, just participation.

For communication, Sahil has this beautiful method called “tone-mapping.” Take five of your favorite creators and study how they say things, not what. Then build your own version of that tone.

For credibility, we ask people to create what we call a “digital footprint audit.” Google yourself, analyze what comes up, then shape it intentionally over the next 90 days.

Q: How do you help people stay authentic while becoming visible?

We both believe authenticity is less about showing everything and more about showing what matters. I tell clients, “stop trying to impress, start trying to express.”

When we build personal brands, we don’t just script personas; we amplify realities. We spend a lot of time helping people rediscover their “why” before we ever touch the “how.” Authenticity comes when your online self and offline self stop arguing. It’s slower, but it’s real, and that’s what sustains visibility.

Q: What is the most overlooked trend in personal branding today?

Everyone’s chasing AI prompts and quick visibility tricks, but what most people are missing is organic visibility. SEO is still the spine of personal branding, even if no one wants to admit it.

With new AI entering the space, AEO (Answer Engine Optimization) is reshaping how brands are discovered. People are so focused on virality that they’ve forgotten the power of slow, structured visibility. The future isn’t about fighting AI; it’s about working with it—writing like a human but discoverable like a system.

Virality vs. Visibility: Playing the Long Game

The advice from Ohh My Brand feels different because it’s not about quick hacks. The Q&A highlights a “slower” path. While everyone else is chasing AI prompts and tricks to go viral, Bhavik and Sahil are focused on something else: organic visibility.

They believe the future of branding isn’t about fighting AI, but working with it. It’s about “writing like a human but being discoverable like a system.” This means focusing on being searchable (what they call AEO, or Answer Engine Optimization) so the right people can find you when they need you.

This approach builds a brand that lasts, long after a single trend fades. It’s about building a digital footprint that truly reflects who you are, not just what’s popular this week.

A Structure for Telling Your Story

This in-depth approach isn’t just for entrepreneurs or CEOs. Ohh My Brand emphasizes that their “structured storytelling” is for anyone who wants to move from being invisible to being recognized for their work.

“Personal branding is not only for celebrities or entrepreneurs,” added Sahil Gandhi. “It applies to anyone who wants to move from anonymity to recognition through consistent effort and clarity of message.”

The goal of their new eBook is to provide a simple structure for this journey. It’s not about finding a gimmick; it’s about identifying your core message and communicating it with clarity. It’s for the person who has great ideas but remains unseen.

“Many people have ideas, skills, and stories that remain unseen,” said Bhavik Sarkhedi. “This book serves as a simple structure for those who want to define who they are, communicate that clearly, and become visible for the right reasons.”

This approach, which Ohh My Brand calls “structured storytelling,” is the key to moving from invisible to visible—authentically and effectively. It’s how your online and offline self finally stop arguing.

“Become Someone from No One” is now available for download. You can learn more and get your copy at www.sahil-gandhi.com/ebook.