How Smartly Brings Social Media Ads to Amazon Prime Video
In this article, you’ll discover:
- How Smartly connects your social ads directly to Amazon TV.
- The new way to skip old creative roadblocks when making TV campaigns.
- Why managing all your videos in one single spot saves time.
- How to track real results and make every marketing dollar count.
Have you ever noticed how the phone ads you see are starting to show up on your living room TV? It is no accident. A company named Smartly just teamed up with Amazon DSP. This new setup helps businesses take their online video ads and put them right onto Amazon TV screens. This includes popular streaming spots like Prime Video and Fire TV.
Melissa Yang is a senior vice president at Smartly. She notes that this new tool gives marketers the exact power they have always wanted for television ads. It allows for quick updates and a huge impact. Erin McGee from Amazon Ads agrees completely. She points out that this teamwork brings TV and social campaigns together for maximum results. Advertisers can now stretch their proven social videos to premium streaming spots in a fraction of the time.
Fixing Old Roadblocks
Until now, making ads for television was hard and slow for many brands. This new tool changes the game entirely. It uses smart AI to help businesses move their creative work from phones to big screens. This removes the old creative roadblocks that kept many companies away from TV advertising. Now, anyone using Smartly can build their Amazon TV campaigns in the exact same place they manage their daily social media.
Saving Valuable Time
Time is money for any business owner. Instead of jumping between different computer programs, marketers can do everything in one single spot. This easy setup makes running a digital campaign much smoother. It allows brands to reach more people and find new customers without doing extra heavy lifting.
Tracking Real Results
Businesses do not just want people to look at their videos. They want to know if those ads actually bring in sales. Smartly connects all the dots for you. It tracks how well an ad does across all the different channels. If a certain video is not doing well, a brand can easily move its budget to a better ad right away. This keeps spending tight and ensures every dollar counts.
Streaming television is growing fast right now. In fact, nearly 70 percent of marketers plan to spend more money on streaming next year. By bringing everything together, Smartly gives brands the simple tools they need to win in a busy digital space.
