Rise Up & Lead Well: A Practical Playbook for the Modern, AI-Enabled CEO
In this article, you’ll discover:
- How to scale your leadership without reaching burnout.
- Why delegating outcomes works better than just assigning tasks.
- Ways to build a high-trust partnership with your assistant.
- How to use AI tools to augment your work, not replace it.
- Practical steps to design an ideal workweek that protects your energy.
Running a company is tough work. Most days, it feels like you have a million things to do and not enough time to do them. You might think the answer is to work longer hours or sleep less. But burnout is real, and it stops you from being a great leader.

Tricia Sciortino, the CEO of BELAY, understands this struggle. She has spent over 15 years helping leaders get their time back. Now, she is releasing a new book called Rise Up & Lead Well. It is a guide for CEOs and founders who want to grow their business without losing their sanity.
Ditch the Hustle
We often hear that to be successful, we have to hustle constantly. Sciortino challenges that idea. She believes that success should not require you to work until you drop. Her book offers a roadmap for scaling your leadership while keeping your health and personal life in check.
Sciortino shares a powerful truth about growth. “You don’t scale by doing more,” she explains. “You scale by letting go of what no longer belongs to you.”
This quote is the heart of her message. Instead of trying to be a superhero who does everything, you need to build partnerships based on trust. The book teaches you how to stop doing busy work and start leading with clear intention.
Real Solutions
This isn’t just a book of theories. It acts as a workbook to help you make actual changes. It is designed for modern leaders who deal with remote teams and complex schedules.
Readers will find proven frameworks for:
- Designing an ideal workweek that protects your energy.
- Delegating outcomes instead of just tasks.
- Building a high-trust partnership with an assistant.
- Creating systems to manage your inbox and calendar.
“This book is about leading in a way that works in real life, not just in theory,” Sciortino says.
The AI Advantage
The business world is changing, and technology is a big part of that. A special section of the book focuses on the AI-enabled assistant.
Many leaders are unsure how to use AI responsibly. This book explores how you can use tools like AI writing support and workflow automation. The goal is to augment human leadership, not replace it. It shows you how to increase your capacity while keeping the human touch that makes a great leader.
Who Needs This?

If you are a senior leader feeling decision fatigue, this book is for you. It is also perfect for entrepreneurs building hybrid teams or executives who want sustainable performance. Even senior-level assistants can learn how to better support their bosses.
Tricia Sciortino went from being an executive assistant to a CEO. She knows both sides of the coin. Her advice helps you set clear boundaries and create systems that let you scale.
The book is available now for anyone ready to lead without the burnout.

