New Store beachgoods.com Wants to Protect All Water

In this article, you’ll discover:

• How beachgoods.com is selling gear to protect all water.
• What the Blue Economy actually means (it’s not just the ocean).
• Why this company has a unique mission inside 1% for the Planet.
• How they choose sustainable gear without the “greenwash.”

We all love a good day at the beach or a relaxing trip to the lake. But have you ever stopped to think about the gear we bring with us? Those plastic shovels, coolers, and cheap flip-flops often create more problems for the places we love. A new online store, beachgoods.com, is here to help us make better choices.

Based in New Hampshire, this new marketplace was founded out of a deep respect for all water. The company wants to change the story of beach products, which are often mass-produced and harmful to the environment.

A Mission to Save Our Water

Bill Davis, the company’s Founder and ‘SeaEO’, wanted to create a place where people could find gear that actually helps protect our planet. The company is a proud member of 1% for the Planet, but their mission is even more specific.

Bill explains their unique position:

beachgoods.com is the only company in the world selling beach gear / goods, working to develop a sustainable beach gear industry. We are investing 1%+ of our annual revenue in aquatic, marine and freshwater, conservation, education and science organizations working to protect our beaches, ocean, lakes, ponds, rivers and streams.

That’s right. Out of 4,400 companies in the 1% for the Planet network, beachgoods.com is the only one focused on protecting all of our water resources.

What Is the Blue Economy?

The company’s main focus is the Blue Economy. When most people hear this phrase, they usually just think of the ocean.

But Bill points out that this is a big mistake. The Blue Economy also includes lakes, ponds, rivers, and streams. After all, they are all “blue,” they all have economic value, and they are all under stress from climate change, pollution, and overfishing.

This isn’t just a small side-note. The Blue Economy is a massive contributor to our world, generating an estimated $2.5 trillion in value every year. To keep that going, we have to take better care of the water that makes it possible.

Gear You Can Feel Good About

So, what can you find on the site? beachgoods.com offers a carefully selected range of beach and lake essentials. This includes towels, suncare, coolers, flip-flops, and apparel.

Every product is screened. They look for items made with recycled, organic, or responsibly sourced materials.

The company also has a great motto: “Education Over Hype.” They promise to be transparent about their products. They know they aren’t perfect, but they are always working to do better. They want to share what they learn and help customers understand the impact of their choices, all without the “greenwash” or the guilt.

It’s clear this new store isn’t just about selling more gear. It’s about helping us all rethink what we bring to the water, so we can protect these beautiful places for years to come.