See How You Compare to Competitors on AI Search
In this article, you’ll discover:
- Why buyers are shifting to AI answers instead of regular searching.
- How an affordable search tool levels the playing field for smaller brands.
- Ways to easily track your brand visibility against top competitors.
- Why fixing wrong information on ChatGPT protects your reputation.
People are changing how they find things online. Instead of typing into Google, many of us just ask tools like ChatGPT or Claude. This means your business needs to show up in those AI answers. If you do not know where you stand, you might be losing customers.
Co-founder Felix Norton explains this perfectly. He says, “Buyers are moving away from Googling and instead are asking AI like ChatGPT.” He also notes that having your business recommended has massive commercial value. Norton adds, “Every brand deserves to know how AI describes them, whether they are being recommended, and why competitors may be showing up instead.”
Meet BrandAxis
BrandAxis is a new platform built to fix this exact problem. Big companies often pay huge amounts of money for search analytics. BrandAxis wants to change that. It gives startups and smaller teams an affordable way to see their brand visibility. You can quickly find out if chat bots are talking about you or your rivals. The tool was built by Norton and software engineer Freddie O’Donnell to make checking your data easy and cheap.
Why You Need It
Getting ranked on normal search engines is great. However, AI works differently. It actually compares choices and gives advice to users. Norton points out that AI recommendations can lead to much higher conversion rates than older methods. Until now, tracking this was too expensive for most marketing teams. BrandAxis makes it fast and easy. You sign up and get valuable insights right away without waiting for a complex setup.
Helpful Features
This platform packs some really smart tools to help your business grow. First, you get visibility tracking to see how often you appear in different chat models. You can also do competitor benchmarking to see who is winning the AI race in your specific market.
The software also offers sentiment analysis to tell you if the bot is saying good or bad things about your products. It even catches factual inaccuracies so you can spot and fix wrong information. Plus, you can track your results by city or country to see local changes.
Stay Ahead
Being visible in AI results is the next big step for growing businesses. With tools like BrandAxis, you do not need a massive budget to succeed. Start tracking your results today and make sure you beat your competition.
