How Rozie’s Gig-Based Model Is Making Home Cleaning Simpler Than Ever

Key Points:

  • Rozie’s gig-based model simplifies booking cleaners in minutes.
  • 30% monthly growth driven by user-first design and fair pay for cleaners.
  • 70% female cleaners empowered by flexible work opportunities.
  • 250 branded milk cartons sparked creative local awareness.
  • Expanding into the $40B U.S. market with global scaling plans.
  • Transparent pricing, secure payments, and real-time updates ensure trust.

Picture this: You’re rushing to tidy up before guests arrive, but there’s cereal spilled under the couch, laundry piled high, and dust bunnies staging a rebellion. For busy parents, professionals, or Airbnb hosts, keeping a home clean often feels like a losing battle. That’s where Rozie steps in, a Malta-born app that’s turning home cleaning from a chore into a few quick taps.

The “Uber for Cleaners” That Puts You in Charge

Rozie’s gig-based model lets users book vetted cleaners or companies faster than ordering takeout. Open the app, pick your location, choose a time, and specify tasks like “deep-clean the oven” or “tackle muddy paw prints.” Within minutes, multiple cleaners send offers. No phone calls. No guessing games. Just transparent pricing and real reviews.

“We believe technology should simplify life, not complicate it,” says Alex Tul, Rozie’s Co-Founder. “Clients deserve control—they shouldn’t bend their schedules to match a cleaner’s availability.”

This approach has fueled Rozie’s 30% monthly growth, with thousands of homes served in just six months.

Why Users Love the “No-Stress” Clean

  • Custom requests: Add tasks like fridge scrubbing or window washing.
  • Real-time updates: Chat with cleaners mid-job (“Can you also organize the pantry?”).
  • No hidden fees: Prices shown upfront, with payments processed securely via Stripe.

One Airbnb host shared: “I got three offers in minutes. Rozie saved my weekend!”

Empowering Cleaners, Especially Women

Rozie isn’t just about spotless floors, it’s about fair opportunities. Over 70% of its cleaners are women, many balancing gig work with family needs. Cleaners set their hours and build reputations through ratings, with payments processed securely via Stripe.

Every cleaner is vetted: background checks, interviews, and even practical tests.

From Malta Milk Cartons to Global Dreams

Rozie’s growth isn’t just organic, it’s creative. To boost visibility, they distributed 250 branded milk cartons across Malta. (Who says marketing can’t be fun?) Now, they’re eyeing the $40 billion U.S. home services market, with plans to expand to Europe and beyond.

The Future of Cleaning? It’s in Your Hands

Rozie’s model works because it fixes a broken system. Traditional cleaning services often mean endless calls, rigid schedules, and hit-or-miss quality. Rozie hands power back to users while lifting up cleaners.

“Our mission is to build a modern, fair marketplace,” says Alex Tul. “Whether you’re a parent drowning in toys or a host prepping for guests, we’ve got you.”

Ready to ditch the mop? Download Rozie and see why “clean home stress” is becoming extinct.

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