Poggio Adds Highspot Content to Help Close More Deals

In this article, you’ll discover:

• How Poggio and Highspot are teaming up to make life much easier for sales teams.
• Why finding the right content (like case studies and battlecards) is such a big problem for sellers.
• How this new integration automatically delivers the best sales play for every customer.
• What real users are saying about the integration and how it helps them close more deals.

Selling to big companies can be really tough. Sales teams often spend hours, or even days, trying to find the right information. They dig through folders for that one case study or struggle to figure out what a customer actually cares about.

It’s a common problem. But what if all that information just… showed up?

That’s the idea behind a new team-up between Poggio and Highspot. These two companies are joining forces to make life much easier for sellers (and even new AI sales agents) and help them close more deals.

What’s the Big Deal?

Think of it this way: Poggio is like super-intelligence on every one of your customers and accounts for your people and AI agents, and Highspot is like a perfect digital library.

Poggio’s main job is to be a “context engine.” This means it studies a customer to deeply understand their challenges, needs, and top priorities. It figures out why they might need your help.

Highspot’s job is to store all the best sales content: the right messaging, value frameworks, case studies, and “battlecards” (quick guides on how to beat competitors). It’s the what you say.

Now, customers can bring this content in from Highspot via a direct integration to Poggio.

How They Work Together

This new integration connects Highspot’s library directly into Poggio’s intelligence, which they call “Points of View” (POVs). Now, when a salesperson looks up a customer in Poggio, they don’t just see what the customer’s problem is and how they solve uniquely it. They also instantly get the exact content from Highspot to prove it.

This means sellers get the best sales play served up on a platter. They get the right solution and value message to share with the right person, all in one place. It gives them the deep context they need to have a smart conversation.

What This Actually Means for Sellers

For sales teams on the ground, this is a huge time-saver. No more guessing. No more digging.

They can “speak in the customer’s language” and “lead with value” from the very first call. It helps them focus on the right opportunities and show customers that they truly understand their problems.

And as more companies use AI agents to help with sales, this integration ensures the AI has the same great information as the human sellers to ensure a consistently great customer experience, no matter whether it’s delivered by a human or AI agent.

Don’t Just Take Our Word for It

The feedback from people using Poggio highlights just how much of a difference this kind of focused information makes.

An Enterprise Account Executive at a Top 10 Global IT Services Firm put it simply:

“Poggio is incredible. It captures all of the information I would seek on a company in a perfectly succinct way. I typically spend days, even weeks, gathering this information on an account. I am shocked at how much high value intel Poggio puts at my fingertips.”

This “high value intel” leads to real results. Dan Floyd, the Vice President of Strategic Accounts at Dialpad, shared his experience:

“Our early to mid-stage conversion rates increased dramatically this year. Using Poggio’s intelligence, we can create an elevated point of view that ties our champion’s work to the overall broader strategy that their CEO cares about.”

Ultimately, this partnership is about making selling smarter, not harder. By giving sellers and AI agents the best information at the exact right moment, Poggio and Highspot are helping them connect with customers and get to the most important outcome: “so they buy, buy your solution, and buy it now.”