MiQ Adds New Tools to Sigma to Make Ad Planning Easy
In this article, you’ll discover:
- How the updated Sigma platform takes the guesswork out of running ads.
- Ways the new Planning Agent builds a full strategy in just minutes.
- Why tracking the whole buyer journey leads to bigger sales.
- How brands get better returns, seeing $2.22 back for every $1 spent.
Running digital ads can feel like a guessing game. People bounce from videos to social apps to shopping sites all day long. Catching their attention is tough. That is why MiQ just updated its smart ad platform called Sigma. They added fresh AI features to help you make sense of the noise and reach buyers faster.
John Goulding is the Global Chief Strategy Officer at MiQ. He explains that buyers are moving across many different places online. He says, “The gap between those who can and cannot turn signals into real-time decisions is widening fast. Sigma was built to close that gap.” He also notes that putting data and choices into one smart system changes everything. He adds, “With Sigma, our traders have been making twice as many optimizations as before, and that speed has directly improved campaign performance.”
Brian Stempeck is the CEO of Evertune. He agrees that having facts is only helpful if you use them right. He shares, “When that signal is combined in real time with what consumers are watching and buying, and then connected directly to planning and activation, it stops being a research exercise and starts driving real decisions.”
Meet the Planning Agent
The biggest update is the new Sigma Planning Agent. This tool lets you type a simple prompt to get a full media plan in just a few minutes. You do not have to spend hours putting numbers together anymore. The system gives you clear steps on who to target and where to place your ads. Planners can spend less time doing busywork and more time launching great campaigns.
See the Big Picture
MiQ also launched a feature called Sigma Total Measurement. This helps you track the whole buyer journey from start to finish. Instead of just looking at quick clicks, you can see how different channels work together to grow your sales. You can spot where your money is doing the best work and spend your budget with total confidence.
More Bang for Your Ad Money
Sigma is not just talk. It has already helped power over 40,000 campaigns for more than 2,300 advertisers. When tested against normal ad setups, Sigma brought back $2.22 in value for every single dollar spent. That means more people reached and better sales for less money.
MiQ uses over 600 data feeds to give you the most complete view of what shoppers are doing. By upgrading their AI tech, they are helping brands make smarter choices without the headache. These new tools are live in the US, Canada, the UK, and Australia right now. If you want to make ad planning simple, this system is worth a closer look.
