Meet ETHOS: The Event Planners with a Bigger Mission
Key Points:
- ETHOS Event Collective is hosting a fundraiser, the Royal Palm Soirée, to benefit a local charity.
- The event supports Blessings in a Backpack to provide weekend meals for food-insecure children.
- The entire Fort Myers hospitality community is donating services and professional skills to the cause.
- The company’s core model, Purposeful Planning, integrates giving directly into the fabric of an event.
- This approach shows that doing good for the community can also be good business.
We’ve all been to company events. Some are fun, some are a little boring, but we go, we network, and we have a drink or two. But have you ever been to an event that left you feeling like you were part of something truly special? An event that did more than just boost company morale, but actually made a difference in the local community?
That’s exactly what’s happening tonight in Fort Myers, Florida. A local company, ETHOS Event Collective, is showing everyone that a great party can also have a great purpose. They are turning a regular Thursday night into a powerful example of how business can be used as a force for good.
More Than Just a Party

Tonight, the Royal Palm Soirée is taking place at the Hogwash nightclub, and it’s no ordinary mixer. This event has a clear and powerful mission: to support Blessings in a Backpack SWFL, a charity that provides weekend meals for children who might otherwise go hungry. Think about that for a second. While guests enjoy amazing food and music, every single dollar from silent auction goes directly toward feeding kids in their own community.
This isn’t an afterthought or a small portion of the proceeds. The entire event is built around this goal. It’s a live demonstration of how fun and fundraising can go hand in hand, creating an experience that’s both memorable and meaningful.
A Community Coming Together
Here’s the part that really stands out. ETHOS isn’t doing this alone. They have rallied the entire local hospitality community. Instead of just writing a check, local professionals are donating their skills. The chefs, the DJs, the florists, the photographers, everyone is contributing their time and talent for free.
The estimated value of these donated services is a massive $20,000, with another $8,000 in items for the silent auction. This is what it looks like when a community truly bands together. It’s a powerful reminder that the most valuable resources we have are often our skills and our willingness to help others. As Lexi Matias, a leader at ETHOS, puts it, this approach builds a lasting connection.

At ETHOS, we believe giving back doesn’t have to be a separate initiative—it can be woven into the very fabric of an event. The Royal Palm Soirée is a powerful reminder that when hospitality professionals come together with a shared purpose, we’re not just planning events, we’re building community. It’s the kind of impact that stays long after the last guest leaves.
The Power of Purposeful Planning
This event isn’t a happy accident. It’s the result of a core business philosophy that ETHOS calls Purposeful Planning. Their whole model is about creating events that do more than just entertain. They aim to deepen relationships and create a lasting benefit for both their clients and the community.
They prove that you don’t have to choose between a successful event and a socially responsible one. By aligning every detail with a mission, they turn a standard corporate event into something transformational. It’s a shift from just being a service provider to becoming a true community steward. Another key player at ETHOS, Nicole Rivadeneira, explained it perfectly.
This is what the DMC model can do when people lead with purpose. Bringing together vendors who care deeply about their community, aligning every detail to serve a mission, and still delivering an incredible guest experience. It’s a reflection of the kind of impact our industry is capable of making when we shift from transactional to transformational.
Why This Matters for Business
For all the entrepreneurs and business leaders reading this, the Royal Palm Soirée is more than just a feel-good story. It’s a brilliant business case study. This approach builds immense goodwill and a powerful brand reputation. Just listen to what the general manager of the host venue, Hogwash, had to say about working with ETHOS.

We’re honored to host this unforgettable night at Hogwash and couldn’t ask for a better creative partner than ETHOS. They’ve taken our vision and dialed it up, bringing something truly special to Fort Myers.
When your partners and your community are this excited to work with you, you know you’re doing something right. It shows that integrating purpose into your business model isn’t just a nice thing to do; it’s a smart way to build stronger relationships and a more resilient business.
Tonight’s event in Florida is a perfect example of what the future of corporate events could look like. It’s a future where coming together to celebrate also means coming together to help, creating a lasting impact long after the music stops.