How EightSix Uses AI to Help Brands Pick the Best Music
In this article, you’ll discover:
- How a new tool stops the guessing game of picking ad music.
- Why finding your Music DNA keeps your brand voice clear.
- How to match audio to a video clip in just seconds.
- The ways this system helps both big teams and independent creators.
Have you ever wondered how companies pick the perfect song for an ad? For a long time, it was just a big guessing game. People relied on their personal taste. Now, a company in Berlin named EightSix wants to fix this problem. They just released a new tool called Brand Studio.
This system took two full years to build. The team used their deep industry knowledge to make it. Now, instead of guessing, companies can use real facts to pick their tunes.
To explain why this matters, Gordian Gleiβ, Co-Founder of EightSix, points out that while everyone knows music creates feelings, nobody could prove what music actually sells products. He says, “That era is over. Brand Studio makes every music decision as defensible as media spend.”
Lead Developer Grace Hammond adds that the system works like real life. She notes, “We trained the system on the decisions that experienced supervisors, composers and licensors make every day, then gave it the scale that no human team could achieve alone.”
Fellow Co-Founder Shai Caleb Hirschson agrees that the real issue was communication, not creativity. He states, “Brand Studio gives teams a shared language for music decisions.”
Finding Your Music DNA
At the heart of this new platform is a cool feature called Music DNA, or mDNA. It helps a business figure out exactly what it should sound like. It looks at the genre, the tempo, and the overall energy of a song.
Every time a company makes a new video or social post, mDNA makes sure the audio fits perfectly. It helps a business keep a clear voice no matter where they post.
Smart Tools for Fast Choices
Brand Studio comes with some amazing tools to help workers get things done fast.
- Discover: Lets users search the world for tracks that match their specific mDNA.
- SceneMatch: Connects audio to a video clip in just a few seconds.
- SmartTest: Tests songs with real people in under two minutes, so you know it works before you buy it.
- SmartLicense: Makes getting the legal rights to a track easy and safe.
A Better Way to Work
EightSix teamed up with big partners like SoundOut and Cyanite to make sure this system is top-notch. It is made for big teams and marketing bosses who need to spend their money wisely.
It also helps the artists who write the songs. Now, independent creators have a clear way to share their work with big buyers. When everyone uses the same smart data, work gets done faster and everyone wins.
