Hey Digital Helps Toggl Get Better Leads and More Money
In this article, you’ll discover:
- How Toggl saved a huge amount of money on online ads.
- Why chasing cheap clicks does not help your business grow.
- The exact strategy to find better buyers instead of just more leads.
- How spending less money led to a massive jump in real sales.
Running online ads can sometimes feel like a guessing game. You spend a lot of money and hope for the best. That is exactly what happened to a software company named Toggl. They were spending a massive amount on their paid ads but were not seeing the real sales they wanted. Things turned around when they teamed up with a marketing agency called Hey Digital.
Dylan Hey is the CEO of Hey Digital. He explained why so many campaigns fail to deliver results. “Too many B2B SaaS companies judge paid media on cost per lead or click-through rates, then wonder why leadership questions the investment,” said Dylan.
Instead of chasing cheap clicks, his team focused on true business value. “With Toggl, we measured what actually matters: deal value, cost per closed-won deal, and LTV relative to ad spend. That only happens when you build campaigns around revenue outcomes from the start, not retrofit them after the fact.”
Dylan also pointed out that getting the right people is better than getting a lot of people. “Tighter targeting and fewer, more qualified leads will always beat high volume and low intent,” he added. “Most teams are solving a precision problem and calling it a channel problem.”
Spending Less for Great Results
After taking over from a previous agency, Hey Digital made some major changes. They stopped paying for bad traffic and focused on finding the right buyers. This shift caused a huge budget drop for Toggl. Their paid media spending fell from $279,863 down to $133,881. By cutting out the waste, they reduced their total ad spend by 52 percent.
Experiencing Massive Growth
Even though they spent less money, their sales numbers went through the roof. The total value of their closed deals jumped by 159 percent. In fact, their deal value grew 2.6 times larger. The cost to actually win a new customer also dropped from $93,287 down to just $44,627. Best of all, every single qualified lead that entered their sales pipeline in 2025 ended up buying.
Hiring New Staff
Before this change, the leaders at Toggl were ready to give up on paid ads entirely. They were not sure if the investment was worth it. Seeing these huge wins completely changed their minds. The channel became so successful that Toggl approved hiring a full time person to manage it inside their own company.
Focusing on Real Profit
Hey Digital showed that vanity numbers like clicks do not matter if they do not turn into money. By aiming for a clear target, companies can attract the exact customers they need. Doing this helps brands save their budget and build sustainable growth for the future.
