Replify Raises $4.5M to Expand 24/7 AI Support for Fitness Centers

Key Points:

• heyLibby raised $4.5M in Seed funding to expand 24/7 AI support for fitness centers.
• Backed by Aglaé Ventures (LVMH’s Bernard Arnault) and Vertical Venture Partners.
• 5-minute setup with no IT team required—forward your phone number and go.
• Reduces missed calls by 80% for clients like Arena Sports and Seattle Suntan.
• Offers white-label solution for partners to earn recurring revenue.
• Future plans: smarter AI, deeper CRM integrations, and nationwide expansion.

Fitness Centers Get a 24/7 AI Teammate (Who Never Takes a Coffee Break)

Gym staff know the struggle: phones ringing off the hook, emails piling up, and missed texts from customers asking, “Do you have yoga at 6 PM?” Meanwhile, your front desk team is scrambling to help the member right in front of them. Replify, an AI tool built for fitness and wellness businesses, just raised $4.5 million to solve this exact problem, and it’s already trusted by over 1,000 gyms, tanning studios, and rec centers.

The Funding: Why Investors Are Betting on AI for Gyms

The Seed round was co-led by Aglaé Ventures (backed by LVMH’s Bernard Arnault) and Vertical Venture Partners, with support from Zillow co-founder Spencer Rascoff. The goal? Help Replify grow its AI-powered customer service that handles calls, texts, emails, and chats, so staff can focus on members, not screens.

“Customers expect instant responses. With Replify, we provide that 24/7,” says Bryan Graff of Arena Sports, a client using the tool to cut missed calls and boost bookings.

How Replify Works: No IT Degree Required

Unlike clunky software that takes weeks to set up, Replify promises “5-minute setup”:

1. Add Replify’s phone number to your website.
2. Forward your existing number to Replify.
3. Let the AI handle FAQs, bookings, and follow-ups.

“You don’t need a tech team to make it work,” says CEO Tony Small. “Just show our number on your site, and we’ll answer calls in your brand’s voice.”

The AI even runs outbound campaigns to nudge customers about expired memberships or class updates—all while sounding human.

“Cut Missed Calls by 80%”: Real Gyms, Real Results

Seattle Suntan and Desert Sun (50+ locations) use Replify to automate appointments and retain customers. Owner Scott Swerland shares:

“It’s not just about saving time. Replify drives revenue by upselling tanning packages and freeing my staff to focus on the in-store vibe.”

For smaller studios, the no-contract policy is a win. “If you hate it, leave anytime. But most clients see value in days,” Small adds.

The White-Label Twist: Recurring Revenue for Your Business

Here’s the kicker: Replify isn’t just for gyms. Consultants, CRM companies, and virtual assistants can rebrand it as their own tool.

“Imagine offering AI support under your logo,” says CTO Anna Rodriguez. “It’s a new revenue stream for partners.”

What’s Next? Smarter AI, Fewer Headaches

The $4.5M will fund:

• Deeper CRM integrations (think Mindbody or ClubReady).
• Enhanced AI for personalized customer chats.
• A bigger sales team to bring Replify nationwide.

Why This Matters for Small Gym Owners

Let’s be real: most fitness studios can’t afford a 24/7 receptionist. But Replify ’s $4.5M boost means even your local spin studio can compete with big chains, offering instant replies, smart follow-ups, and happier staff.

As Spencer Rascoff put it:

“AI isn’t replacing humans here. It’s letting them focus on what they do best: making workouts fun.”