Big Ass Dog Company – Making Gear Big Dogs Deserve

In this article, you’ll discover:

• How a 180-pound Mastiff named Dino inspired the entire company.
• The story behind the Gigantic Ass Bed that humans are even napping on.
• Why BADCO partnered with Howie Mandel for a national campaign.
• What it means to be part of the “Big Ass Family” and how they give back.

If you own a big dog, you know the struggle. The flimsy beds that go flat in a week. The “tough” toys that last about five minutes. It’s a common headache for people who love giant breeds. The founders of Big Ass Dog Company (BADCO) knew this frustration all too well. They decided to do something about it, creating gear that is finally as strong and bold as the dogs themselves.

It All Started with Dino

The idea for BADCO wasn’t born in a boardroom. It was inspired by a 180-pound Neapolitan Mastiff named Dino. Dino was a master destroyer of just about everything labeled “tough.” His owners, Drew, Apryll, and Jason, were tired of the lack of quality options. This personal frustration grew into a mission.

Andrew (Drew) Groelinger, the company’s Founder & Big Dog, puts it this way:

“Big Ass Dog Company’s mission is to create bold, high-quality gear for big dogs and the humans who love them, combining durability, style, and humor for a breed of pet parents who know that big dogs deserve better… This isn’t about chasing trends, it’s about celebrating the loyal, slobber-filled, hilarious lives we share with our big dogs and the people who love them.”

Dino’s legacy now lives on as the original Chief Canine Officer, inspiring every product the company makes.

What Does “Big Ass Dog” Mean?

The name might make you laugh, and that’s part of the point. BADCO leans into the humor and heart of living with large dogs. But the name is more than just a bold choice, they say it’s a state of mind.

It’s about celebrating the outsized joy (and the chaos) that comes with giant pups. They believe “strength meets soul.” This means their products are built tough enough for a Mastiff but look good enough for the humans who have to see them every day. It’s about loving the slobber, the couch-hogging, and the real life shared with these big, loyal companions.

Gear That Actually Lasts

BADCO doesn’t just guess if their gear is tough. They prove it. Every product is tested by real big dogs before it’s sold. Current “executive testers” Rocco and Shelby (how’s that for a job title?) make sure the gear can survive heavy-duty use from Mastiffs, Great Danes, and Newfoundlands.

Their most famous item is probably the “Gigantic Ass Bed.” This thing is huge, measuring 79 by 36 inches. It has real orthopedic memory foam that doesn’t flatten under 200 pounds, a cooling layer, and super tough fabric. It’s become a social media sensation because customers keep joking that they have to fight their dogs for it. Some even admit to napping on it themselves.

Taking the Big Dogs to the Big Apple

The brand has gotten so popular that it just launched its first national campaign. And they didn’t go small. BADCO has partnered with comedian and TV star Howie Mandel to show the hilarious side of living with massive dogs.

They are running commercials on networks like HGTV, Comedy Central, and Bravo. They even took over billboards in Times Square in New York City. It’s a big moment for the company, and as co-founder Apryll said, it’s their “loudest way to bark that message.”

More Than Just a Company

From the start, BADCO has been about community over commerce. When customers buy a product, they are invited into what they call the “Big Ass Family.” The company features customer dogs in their newsletters and on social media, sharing their stories and even letting them help name new products.

They also give back in a big way. Through their AmbASSador Program, the company donates 10% of qualifying revenues to animal rescues, especially those that help large breeds. They are building relationships, not just selling beds.

Big Ass Dog Company is a perfect example of what happens when people solve a problem they truly care about. They are celebrating the unconditional love that big dogs bring. It’s clear they are making gear that big dogs (and their humans) finally deserve.